Services

Sell Your Fitness Business in Canada

Fitness emerged stronger from COVID disruption. Boutique studios (yoga, pilates, spin, CrossFit) with membership-based recurring revenue command attractive multiples. Big-box gyms face headwinds but mid-market opportunity remains. Franchise resales offer the simplest path.

Typical Revenue
$300K – $3M CAD
EBITDA Margin
15–30%
Typical Multiple
2.0x–3.5x SDE

Why Selling a Fitness Business Is Different

Generic business brokers handle this wrong. These are the specific challenges in your sector.

Member churn after ownership change
Member-acquisition cost trends
Instructor retention (boutique studios especially)
Lease length and assignment terms
Equipment age and capex needs

What Sophisticated Fitness Buyers Look For

Build these into your business 12–24 months before listing, and your multiple rises 1–3 turns.

Recurring membership revenue
Documented member churn and LTV
Retained instructor team (boutique)
Modern equipment (under 5 years)
Strong social media and community presence

Who Buys Fitness Businesses in Canada

We've mapped the active buyer universe for your sector.

1
Fitness franchise systems (Orangetheory, F45, Anytime Fitness)
2
Strategic acquirers (multi-location operators)
3
Individual operators expanding
4
Lifestyle buyers (often individual)

Industry-Specific Challenges We Handle

The deal-breakers we've seen — and how we address each one.

Member Churn Through Transition

Members feel ownership changes. Pre-close communication and rate-protection commitments preserve membership base.

Instructor Retention

Boutique studios depend on signature instructors. Lose them, lose the value. Pre-close retention agreements essential.

Equipment Capex

Older equipment depresses value. Plan refresh 18–24 months before listing.

What We Play Up in Your Marketing

These are the value drivers that move fitness buyers from interest to LOI.

Recurring membership revenue with low churn
Retained signature instructors
Modern, well-maintained equipment
Active social media community
Diverse class schedule appealing to all demographics
Below-market lease with long remaining term

Frequently Asked Questions

Sector-specific questions fitness owners ask.

Ready to Sell Your Fitness Business?

Confidential, no-obligation conversation. Tell us about your business, your timeline, and your goals. We'll respond with a written engagement proposal within 24 hours.